After more than 25 years of research on ways to help the hardest-core smokers cut down or quit, Dr. John Martin has now assembled experts in substance abuse and addictive behavior, smoking treatment, relationship counseling, web development, and computer expertise, to offer this program to the public, worldwide. The Smokefade program is based on the scientifically validated (over 50 published scientific articles and national conference presentations) smoking treatment intervention that has been proven successful in helping some of the most resistant smokers to quit and cut down (e.g. older military veteran chronic smokers, recovering alcoholics and drug addict smokers, etc.), as well as typical smokers.

Dr. John Martin

Dr. Martin has devoted much of his 30-year career to the understanding and treatment of health-related and addictive behaviors, and smoking treatment, including publishing numerous articles and book chapters on these topics. He is a current Professor of Clinical Psychology at the Graduate School of Psychology at Fuller Theological Seminary in Pasadena, CA, and the former Professor of Psychology and Adjunct Professor of Psychiatry at San Diego State University/University of California San Diego (UCSD) School of Medicine. He has lectured throughout the U.S. and around the world on smoking treatment and interventions for substance abuse and addictive behavior, as well as having been a principal investigator of federal and state research grants on smoking treatment and behavioral medicine. He has served as a consultant to the U.S. National Institute of Health, the Veterans Administration Medical Center, and various private agencies.

Dr. Martin has been outspoken about the fact that smoking is primarily a powerful behavioral, social, and psychological habit and that most smokers are not highly addicted to nicotine, nor do they fully compensate by smoking more when changing brands to lighter cigarettes. Being confident of these research results, he has even served as a consultant and expert witness to the tobacco industry during a brief time to testify to this fact. His research, and that of others, clearly shows that many smokers are able to quit by cutting down slowly, with few or no physical withdrawal symptoms.